Pinpoint verified in‑market buyers on TrustRadius, enriched with active behavior signals so sales and marketing engage at peak interest.

Provide your teams with quality leads filtered by granular ICP, account insights, and downstream intent with full context so every touch targets right fit prospects.

Engage with third‑party customer reviews and market reports to build trust, differentiate quickly, and boost campaign response.

Route opted‑in, validated buyers directly into your CRM or MAP for rapid scoring, routing, and follow‑up.

Increase conversion rates, ABP performance and pipeline by focusing budget on high propensity leads instead of low‑intent volume.

Intent-Driven Leads

HG’s Intent-Driven Leads delivers high-quality, opt-in prospects from verified in-market buyers researching products on TrustRadius, filtered by ICP and account propensity to allow GTM teams to prioritize outreach, boost conversions, and grow pipeline.

Demand Gen Lulls Impacting Pipeline

  • Lead gen programs lag while pushing low‑intent contacts that don’t convert into qualified pipeline.
  • GTM teams cannot reliably spot in‑market buyers before competitors engage them first.
  • Acquisition costs climb as “faster, better” intent leads fail to deliver ROI or predictable CPL.
  • Marketing and sales lack solid purchase intent context for effective messaging and outreach.

Intent-Driven Leads Delivers

  • Add high‑quality, opted‑in leads into campaigns to stabilize CPL and fortify demand generation.
  • Activate customer‑verified product proofs to engage active, in‑market buyers ready for sales.
  • Combine granular ICP and account insights with buyer context to grow a valued funnel.
  • Deliver sales leads with downstream intent context to drive high conversion engagement.

How to Grow a Qualified Funnel Faster, Smarter, and Efficiently

Connect your demand gen engine to high-quality leads from verified in-market buyers. Tap into downstream intent from buyers researching rival products on TrustRadius, aligned to your ICP, to get leads primed for engagement and conversion success.

How Intent-Driven Leads Fortify Campaign, Funnel, and Pipeline Results

Intent‑driven leads fuel campaigns and sales outreach with high propensity leads, active buyer intent context, and customer-proof so every engagement drives more qualified funnel and pipeline. Equipped with Intent‑driven leads, marketing and sales teams can:

  • Find and prioritize accounts and prospects already researching your category.
  • Fill the funnel with ICP‑fit, ABM-aligned, verified sales‑ready leads.
  • Routing prioritized leads with active buyer intent to reps engage within your CRM.
  • Apply Voice-of-the-Customer content to nurture and outreach sequences.
  • Connect the right buyers, from the right accounts, at the right time -
and grow pipeline with greater quality.

Customer Success Story

How Lucidworks Filled Their Pipeline

Lucidworks helps businesses build and deploy intelligence search applications. They need to pump up their qualified pipeline with over 100 quality leads a quarter. Based on capturing validated downstream buyer intent and filtered against an in-depth ICP, they were able to meet their target and impact their funnel.

“We were impressed with the caliber of the leads and their propensity to take high-value next steps with us is extremely promising.”

FAQ: Intent-Driven Leads

What is HG Insights’ Intent-Driven Leads (IDL)?

HG Insights’ Intent-Driven Leads (IDL) is a powerful data solution that delivers verified, high-value leads from accounts actively showing buying signals for your products or services.

What makes Intent-Driven Leads different from traditional lead sources?

Unlike static or broad-based lead lists, IDL uses real-time buyer intent signals, installed technology data, and custom scoring to surface leads that are actively researching or considering relevant solutions.

What kind of data is included in an Intent-Driven Lead?

Each lead contains detailed account-level intelligence such as:

  • Contact information (name, role, email, etc.)
  • Intent signals based on online behaviors and topic engagement
  • Company technographics (installed technologies)
  • Estimated IT spend and contract data
  • Firmographic details (industry, size, region)

Can I customize the lead criteria based on my ICP or GTM motion?

Yes. IDL campaigns can be fully tailored to match your Ideal Customer Profile (ICP), sales territories, target tech stacks, or any custom segments. HG works with you to define the filters and criteria that align with your go-to-market strategy.

How do Intent-Driven Leads integrate into our existing sales tools?

IDL data can be easily exported or delivered through integrations to your CRM or marketing automation platforms, such as Salesforce, HubSpot, and Marketo.