Dynamically Refine TAM, SAM and SOM Insights
Dynamically refine TAM, SAM and SOM insights and identify market opportunities built from bottoms-up, granular account-level criteria.
Enhance segment and account targeting with deep firmographic, technographic, and spend-enriched ideal customer profiles (ICPs) to identify prime customers.
Leverage a suite of agents to automate account research, signal-based selling, and sales playbook execution.
Easily build out strong territory plans with key market-to-account location, propensity, buying center, and opportunity details.
Measure market position, track rivals, expose segment and customer gaps, and pinpoint displacement and expansion opportunities.
Streamline GTM Execution with Revenue Growth Intelligence for RevOps
Empower RevOps GTM activation with AI-driven market, account, whitespace and competitive analysis, territory optimization, predictive scoring, and automate sales plays to accelerate predictable account intelligence.
Overcome RevOps GTM Challenges to Accelerate Predictable Growth
Challenge
Missed business due to misaligned GTM execution.
Solution
Unify sales and marketing priorities around the same insights to coordinate outbound and inbound action.
Challenge
GTM plans rely on high-level, fragmented market data.
Solution
Unified market analysis to design and execute precise go-to-market strategies with confidence.
Challenge
Poor lead and account selection wasting sales cycles and reducing pipeline confidence.
Solution
AI-driven predictive scoring that prioritizes targeting and automates sales play engagement.
Challenge
Territory planning and pipeline attainment gaps.
Solution
Data-driven segmentation and high propensity accounts mapping to optimize sales focus and coverage.
Essential AI-Driven Market, Account and Buyer Insights and Automation for RevOps GTM Success
Gain granular market and account insights, dynamically map ICP segments, and identify whitespace and competitive opportunities. Proactively prioritize accounts, automate research, respond to buyer signals, and deliver actionable playbooks to drive sales efficiency and scalable growth.
Streamline Market Analysis
Gain Account Propensity Insights
Deploy AI-Driven Sales Automation
Optimize Territory Coverage
Capture Whitespace and Displace Competitors
How DXC Technology Uses HG to Build Pipeline
"We use it in our sales processes, including proposal development and to support our pipeline generation. We need to be able to tell that whole story from top to bottom, and HG allows us to drive down into those layers. The dimensions and ability to slice and dice is extremely important for us as we get down into the sales cycle."
Kevin Downey | Sn. Managing Partner, DXC Technology
Empowering Informatica Selling Effectiveness
"HG has a very actionable approach to being able to leverage the data towards prospecting – when the reps or BDRs take a look they know who to target, why they’re targeting them, and have the background information at their fingertips to know what kind of conversation they need to have."
Gigi Gazelle Urquico | Sn. Director – Revenue Enablement, Informatica
HiBob Moves from Zoom to Improve GTM Efficiency
"The quantity and quality of HG Insights data was viewed as more comprehensive and more reliable… helping the ABM outbound motions of assigning, grading and targeting accounts."
Will Vasquez | Global Director – Account-Based GTM Strategies, HiBob
Top RevOps Use Cases to Maximize Account Targeting, Territory Design, and Sales Workflows
Account Scoring
Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.
Competitive Displacement
Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.
Territory Optimization
Automate territory design, balancing, and allocation using granular market, account, and intent insights to maximize coverage, reduce contention, and speed assignments and handoffs.
Whitespace Analysis
Surface accounts with revenue potential to drive new business within your existing customer base or by expanding your target market.
AI Sales Plays
Improve sales efficiency and effectiveness with AI-automated scoring, account research, custom playbooks, personalized outreach sequences, and signal-based engagement.
Smart Contact Enrichment
Surface recommended contacts for each account using AI-driven analysis contextual to the revenue use case. Enrich with verified email and phone, view signals on existing CRM contacts, and activate directly into Salesforce, Gong, Outreach, Salesloft, or HubSpot all within Sales Copilot.
Our Customers Are Achieving Revenue Growth Results
- 49% Increase in Revenue from Target Accounts
- 25% Increase in Overall Revenue Growth
- 10x Rise in Lead-to-Opportunity Conversions
- 45% Increase in Sales Quota Achievement
- 18% Increase in Sales Participation
- 30% Increase in Marketing Pipeline
FAQ: RevOps
How does HG Insights deliver account-level intelligence for RevOps decision-making?
HG Insights provides RevOps teams with granular, account-level intelligence that goes far beyond basic firmographics. Using deep technographic, IT spend, buying-center, location, and competitive data, RevOps can see which accounts truly fit their ICP and why.
How does predictive account scoring work, and why can RevOps trust it?
HG Insights uses AI-driven predictive models that score accounts based on a combination of fit, intent, and engagement signals. These models incorporate first-party data, technographics, IT spend, and verified buyer-intent activity to assess account propensity continuously.
How are account-level insights applied to territory design and coverage planning?
RevOps teams use HG Insights to design territories based on real opportunity, not just account counts or revenue history. Account-level intelligence enables territory planning using factors such as market density, account propensity, buying-center presence, whitespace, and competitive pressure.
How do predictive insights activate inside CRM and RevOps workflows?
HG Insights integrates directly into existing RevOps systems, including CRM, data platforms, and GTM tools. Predictive scores and account insights are surfaced where teams already work, enabling prioritization, forecasting, and execution without manual effort.