AI-driven insights on technology adoption, maturity, spend, location, and more to enhance high-propensity account targeting.

Capture real-time signals from websites, CRM, marketing systems, and buyer intent sources to trigger sales alerts and automate responses.

Quickly deploy CRM-synced autonomous sales agents to generate daily briefs, account research, and sales play guidance.

Accelerate sale results with predictive scoring, contact enrichment, and personalized outreach for smarter engagement.

Versatile integration brings comprehensive revenue growth intelligence to CRMs, CDPs, and data warehouses for analysis and AI use.

Unlock Sales Acceleration with Revenue Growth Intelligence

Empower sales teams with data-driven GTM plans and cutting-edge AI agents to target ideal accounts, engage with precision, and close more deals, driving predictable and scalable revenue growth.

Conquer Sales Cycle Friction and Setbacks to Predictable Growth

Challenge

Lack of clarity on where to prioritize sales investment.

Solution

Apply resources and funds on segments, teams, activities, and partners that best activate potential upside.

Challenge

GTM strategy is misaligned across sales, marketing, and finance.

Solution

Apply unified data and AI enabling teams to prioritize, coordinate, and focus on the right accounts and buyers.

Challenge

Wasted sales cycles on low-propensity prospects.

Solution

Focus on accounts with the best technographic, firmographic, spend, and intent for high propensity conversion.

Challenge

Inconsistent pipeline health and deal velocity.

Solution

Arm sales with AI-augmented signal-selling to enable effective outreach, playbook use, and win predictability.

Challenge

Difficulty increasing new and expansion business.

Solution

Target more likely whitespace and displacement accounts to seize new logo, upsell, and cross-sell opportunity.

Essential AI-Driven GTM Insights and Automation for Sales Teams

Maximize sales impact by employing GTM insights and AI-powered agents to continuously pinpoint top segments, prospects, and customers. Equip teams to efficiently engage and convert, building a predictable pipeline and achieving scalable growth through smart automation and data-driven strategy.

Smarter Selling with Deep Account Insight

Enable Signal-Triggered Action

Target Expansion Opportunities

Engage the Right Accounts and Buyers

Enrich Datasets for Analytics and Agents

Thomson Reuters Driving Sales Intelligence

HG Insights as a vital tool for Thomson Reuters’ sales organization. By combining internal insights with HG’s external intelligence, the team can proactively engage buyers.

“Knowing who to target and what to offer is challenging enough, but the hardest question for our sales teams is when to reach out. That’s where HG Insight’s actionable intelligence becomes a game changer.”

Aroon Jham | GTM Analytics, Thomson Reuters

How NiCE Drives Channel Success with HG

NiCE integrates partner-provided criteria into HG’s robust predictive model to generate precise, prioritized target account lists taking advantage of scoring that reflects intent signs, historical usage, and relevant technologies – driving better channel opportunities. “With a clear ICP and detailed criteria, we get fantastic results.”

Amanda Mock | Sn. Channel Marketing Manager, NiCe

NetApp Depends on HG Insights Data

Netapp enhances customer and partner expansion plays with HG. “Identifying the joint solution profile and putting that through the HG’s engine to find target account that match those profiles. I haven’t found a company that has as deep a repository of the information that HG has.”

Deb Denning | Director of Strategic Partners, NetApp

Top Sales Use Cases to Enhance Prioritization, Engagement, Conversion and Productivity

  • Account Scoring
  • AI Sales Plays
  • Signal-Based Selling
  • Competitive Displacement
  • Data Enrichment
  • Smart Contact Enrichment
Account Scoring

Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.

AI Sales Plays

Improve sales efficiency and effectiveness with AI-automated, account research, custom playbooks, personalized outreach sequences, and signal-based engagement.

Signal-Based Selling

Prioritize accounts showing in-market buying signals to engage accounts more effectively.

Competitive Displacement

Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.

Data Enrichment

Enrich your MDM/CRM with the most comprehensive, current, and granular market, account, spend, tech installs (which technologies they use, how much they spend, contracts, cloud consumption trends, and when those contracts renew), and buyer datasets in the market that is powered with AI-powered insights, sourced from over 20 billion 2nd and 3rd-party datapoints.

Smart Contact Enrichment

Surface recommended contacts for each account using AI-driven analysis contextual to the revenue use case. Enrich with verified email and phone, view signals on existing CRM contacts, and activate directly into Salesforce, Gong, Outreach, Salesloft, or HubSpot all within Sales Copilot.

Our Customers Are Achieving Revenue Growth Results

  • 49% Increase in Revenue from Target Accounts
  • 25% Increase in Overall Revenue Growth
  • 10x Rise in Lead-to-Opportunity Conversions
  • 45% Increase in Sales Quota Achievement
  • 18% Increase in Sales Participation
  • 30% Increase in Marketing Pipeline

FAQ: Sales

How does HG Insights help sales teams focus on the right accounts and win competitive deals?

HG Insights gives sales teams deep, account-level intelligence that shows not only who to target, but where they can win. By combining technographics, IT spend, buying-center context, and competitive signals, sellers can identify accounts where competitors are vulnerable and where displacement or expansion opportunities exist.

How does predictive account scoring and automation improve sales productivity?

HG Insights uses AI-driven predictive scoring based on fit, intent, and engagement to continuously rank accounts by likelihood to buy. These scores power automation that removes manual work from sellers.

Sellers receive prioritized account lists, signal-triggered alerts, and guided sales plays without needing to analyze data themselves. Automation ensures sellers spend less time researching and guessing, and more time engaging high-propensity accounts at the right moment.

How does HG Insights help sales teams engage at the right time and respond to buyer signals?

HG Insights captures real-time signals from buyer research activity, CRM interactions, marketing engagement, and intent data, then turns those signals into actionable guidance for sellers.